Over time, the cells stop producing melanin. This pigment gives the hair its colour and serves as a protective barrier. This is why grey hair is more sensitive to external influences - it becomes brittle, dry and loses its vitality. It therefore becomes yellowish and dull due to heavy use.<\/p>\n
The PURAH SILVER VIOLET range accentuates the silver colour of grey or white hair and neutralises yellow and orange tones in blonde hair. The products are enriched with panthenol B and an amino acid complex that restores the proteins. This makes the hair healthy and shiny again.<\/p>","protected":false},"excerpt":{"rendered":"
Mit der Zeit h\u00f6ren die Zellen auf, Melanin zu produzieren. Dieses Pigment verleiht dem Haar seine Farbe und dient als sch\u00fctzende Barriere. Deshalb ist graues Haar empfindlicher gegen\u00fcber \u00e4u\u00dferen Einfl\u00fcssen \u2013 es wird br\u00fcchig, trocken und verliert an Lebendigkeit. Durch die starke Beanspruchung wird es daher gelblich und matt. Die PURAH SILVER VIOLET Serie betont […]<\/p>\n","protected":false},"featured_media":10846,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[853,802,909,807,641,612],"product_tag":[],"class_list":["post-10845","product","type-product","status-publish","has-post-thumbnail","product_cat-haarmaske-purah","product_cat-haarmaske-haarpflege","product_cat-haarmaske-und-conditioner-purah","product_cat-haarmaske-und-conditioner","product_cat-haarpflege","product_cat-purah","first","instock","taxable","shipping-taxable","purchasable","product-type-simple"],"yoast_head":"\n