The LS product line was developed by me, Lúcia de Jesus Schwaiger, based on over 30 years of experience as a hairdresser. I started my career in 1991 in Brazil, where I opened my first salon. A few years later, I emigrated to Germany, where I have been successfully running Lúcia's Studio for over 17 years - a renowned studio specialising in straight and curly hair.

I can proudly say that I was the first person to bring keratin smoothing to Europe - a technique that was already known in Brazil and which I successfully adapted to the European reality. This is how the LS brand was born - with love, technical expertise and passion for my profession.

The products were tested in my own salon for three years to guarantee the highest quality, safety and professional results. Today, many salons work with LS products and follow my straightening recommendations as I am recognised as a specialist in straight and curly hair.

LS stands for a life journey full of dedication, innovation and respect for hair.